Projects / Case Study

Streamlining Shipping: Transforming User Experience for Cura Freight

Reshaping Cura Freight's digital landscape, we delivered a seamless, intuitive platform that transforms shipping efficiency and enhances user experiences.
Client: CURA Freight

Services Provided

UI/UX Design

Front-End Development

Design Systems Consulting

Industry

Shipping

Transportation

Technologies Used

Storybook

Typescript

React

Initiative

Enhancing Digital Logistics

Harmonizing Diverse Digital Pathways

Our engagement with Cura Freight centered around a pivotal challenge: transforming their multifaceted digital application to meet the needs of a varied user base. The goal was to integrate a myriad of user journeys and functionalities into a cohesive, intuitive experience that caters to all stakeholders in the shipping process.

“

They go through a high level of detail to understand our needs and follow up to ensure their solutions meet them.

”
David Baucum
CTO, CURA Freight
The CURA Freight logistics application discovery process
Storybook view of a Routing Destination template
Storybook view of a Routing Destination template
Storybook view of a Table molecule
Storybook view of a Table molecule

Strategic Approach: A Three-Phase Solution

Our solution was methodically structured into three phases — Discovery, Design, and Development — to meticulously address the project’s complexities. Through in-depth analysis and leveraging advanced tools such as Storybook and TypeScript, our focus was to refine and simplify the user interaction with the application, ensuring a consistent and user-friendly interface.

Technology Stack and Tools

  • Component Architecture with Storybook: A tool that enabled us to develop and fine-tune UI components in isolation, fostering consistency across the board.
  • Enhanced Development with TypeScript: A programming language that added a layer of type safety, facilitating cleaner, more maintainable code.
CURA Freight design system mobile
Storybook view of a Build a Load template
Storybook view of a Load Board template
Storybook view of a Load Board template

Project Impact: A Leap Towards Operational Efficiency

The outcome of our partnership was a streamlined design system that resonated with Cura Freight’s strategic goals. By standardizing the development of UI components, we not only expedited the application’s build process but also significantly improved the user experience, simplifying complex tasks for end-users.

Project Impact: A Leap Towards Operational Efficiency

The outcome of our partnership was a streamlined design system that resonated with Cura Freight’s strategic goals. By standardizing the development of UI components, we not only expedited the application’s build process but also significantly improved the user experience, simplifying complex tasks for end-users.

Storybook view of a Build a Load template
Storybook view of a Build a Load template

Project Insights: Beyond Expectations

Reflecting on our journey with Cura Freight, it was a showcase of our shared commitment to push the boundaries of what’s possible. Through innovative solutions and a focus on user-centric design, we delivered a product that not only met but exceeded the initial objectives, affirming the transformative potential of strategic collaboration in the shipping sector.

Project Insights: Beyond Expectations

Reflecting on our journey with Cura Freight, it was a showcase of our shared commitment to push the boundaries of what’s possible. Through innovative solutions and a focus on user-centric design, we delivered a product that not only met but exceeded the initial objectives, affirming the transformative potential of strategic collaboration in the shipping sector.