Replatforming IBM Investor Relations: A Seamless Transition to Modernity and Scalability

IBM Investor Relations is a cornerstone platform designed to communicate vital financial information to a discerning audience of investors. Tasked with upholding the IBM reputation for trust, professionalism, and clarity, the Investor Relations site needed an upgrade that reflected these values and the company’s commitment to innovation.

Project Objectives

• Transition seamlessly from an old content management system to a robust Drupal platform.
• Integrate the latest IBM design system, Carbon, to replace the existing Northstar design system.
• Facilitate clear, timely, and accurate financial information to IBM’s investors.
• Evoke feelings of trust, professionalism, and optimism through user experience.

IBM Investor Relations is a cornerstone platform designed to communicate vital financial information to a discerning audience of investors. Tasked with upholding the IBM reputation for trust, professionalism, and clarity, the Investor Relations site needed an upgrade that reflected these values and the company’s commitment to innovation.

Project Objectives

• Transition seamlessly from an old content management system to a robust Drupal platform.
• Integrate the latest IBM design system, Carbon, to replace the existing Northstar design system.
• Facilitate clear, timely, and accurate financial information to IBM’s investors.
• Evoke feelings of trust, professionalism, and optimism through user experience.

Navigating a Complex Transition

In collaboration with Lullabot, we faced the complex task of replatforming IBM’s Investor Relations site from their old content management system. As a crucial channel for investor communications, any change had to be implemented with utmost caution to maintain trust and data integrity. Additionally, this project required the migration from IBM’s older design system, Northstar, to their new, more streamlined and scalable Carbon design system.

A Multi-Agency Collaboration

Our team of front-end developers joined forces with Lullabot, who took on the roles of UX design, back-end and module development, and content modeling. Southleft focused on the intricacies of front-end development and Drupal theming, intricately weaving the new Carbon design system into the new platform. We closely coordinated with IBM’s in-house team of designers and developers to execute this multifaceted project, ensuring that the final product would not only meet but exceed expectations.

Our Approach to Project Management

We employed an agile project management strategy that allowed us to adapt to any challenges we encountered. This flexible approach enabled us to collaborate effectively with both Lullabot and IBM’s in-house team. Regular meetings ensured that every stakeholder was kept in the loop and could contribute their unique expertise to the project’s success.

Transformation Realized

Successful integration of IBM’s latest design system, Carbon, resulting in a cleaner, more intuitive user interface. Smooth transition to the Drupal platform without data loss or operational downtime. Enhanced user experience that aligns with IBM’s audience values of trust, professionalism, and optimism.

Our Approach to Project Management

We employed an agile project management strategy that allowed us to adapt to any challenges we encountered. This flexible approach enabled us to collaborate effectively with both Lullabot and IBM’s in-house team. Regular meetings ensured that every stakeholder was kept in the loop and could contribute their unique expertise to the project’s success.

Transformation Realized

Successful integration of IBM’s latest design system, Carbon, resulting in a cleaner, more intuitive user interface. Smooth transition to the Drupal platform without data loss or operational downtime. Enhanced user experience that aligns with IBM’s audience values of trust, professionalism, and optimism.

An Ongoing Legacy of Quality and Collaboration

This project stands as a testament to effective collaboration and technical excellence. Our role in the front-end development and Drupal theming helped to transform IBM Investor Relations into a platform that not only looks cutting-edge but also performs seamlessly, reflecting the quality and reliability that IBM’s investors have come to expect.

Why Choose Southleft? Our Commitment to Excellence

Our meticulous attention to detail, commitment to communication, and focus on partnership made this collaboration a resounding success. We are thrilled to have played a part in modernizing a platform that is so integral to IBM’s financial communications strategy.