Projects / Case Study

Elevating Industry Knowledge: On The Line with Toast

Discover how Southleft helped bring 'On The Line' to life, a Toast initiative aimed at empowering the restaurant community
Client: Toast

Services Provided

Front-End Development

Component Library Development

Industry

Restaurant and Hospitality

Technologies Used

Pattern Lab

Partners

SuperFriendly

Anton Sten

The Starting Point: Setting the Table

Southleft was brought in to focus on front-end development for this ambitious project. Our role was to collaborate creatively and bring the decided-upon concept to life, ensuring an optimal user experience across devices.

Toast’s ‘On The Line’ home page
Image

The Nitty-Gritty

As Rachael Perry, the Editor in Chief of ‘On The Line‘ at Toast, insightfully states, “The restaurant business is a really tough business and it’s kind of scary.” Our aim was to address these challenges by creating a platform where restaurateurs could find reliable information and support.

The Nitty-Gritty

As Rachael Perry, the Editor in Chief of ‘On The Line‘ at Toast, insightfully states, “The restaurant business is a really tough business and it’s kind of scary.” Our aim was to address these challenges by creating a platform where restaurateurs could find reliable information and support.

“

The restaurant industry is the most demographically diverse in the country. […] We’re dedicated to helping solve these problems, which is why we built On the Line.

”
Rachael Perry
Editor in Chief of ‘On The Line’ at Toast
Image

Cooking up the Front-End

Working closely with design agency SuperFriendly, we utilized Pattern Lab and atomic design methodologies to build a responsive, user-friendly front-end. This collaborative effort included integration with Toast’s in-house development team for CMS capabilities.

Cooking up the Front-End

Working closely with design agency SuperFriendly, we utilized Pattern Lab and atomic design methodologies to build a responsive, user-friendly front-end. This collaborative effort included integration with Toast’s in-house development team for CMS capabilities.

Savoring Success

The platform became a comprehensive resource, helping restaurateurs tackle the challenges outlined in Rachael Perry’s insightful article.

We’re proud to have been a part of this transformative project, contributing our expertise in front-end development and helping fulfill Toast’s mission to empower the restaurant community.