Outside Inc: A Decade of Innovation and Partnership in Active Lifestyle Media
Services Provided
Web Design
CMS Migration
Front-End Development
Back-End Development
Ongoing Maintenance
Industry
Active Lifestyle Media
Technologies Used
Drupal
WordPress
React
Duration
Ongoing, 10+ years partnership
We Go WAY back
When Outside Magazine first reached out, their website was static and non-responsive. This was back in 2014. They needed a modern, responsive design, and a migration to a new CMS (Drupal, later WordPress). The challenge also extended to incorporating various acquired publications, each with its unique brand identity.
Building a Responsive and High-Performing Website
We embarked on a transformative journey with Outside Magazine, turning their static site into a mobile-first, responsive platform. Collaboratively with Digital Bureau, we re-platformed the site to Drupal and later to a complex multisite parent-child WordPress theming system, allowing seamless integration of multiple brands under Outside Inc.
A Successful Redesign and Ongoing Partnership
- Successfully redesigned and migrated Outside’s site to be responsive and highly performant.
- Assisted in a complex migration to WordPress, maintaining unique brand identities for various publications.
- Established a strong, lasting relationship with Outside Inc., contributing to numerous other projects and remaining their go-to partner for web solutions.
A Successful Redesign and Ongoing Partnership
- Successfully redesigned and migrated Outside’s site to be responsive and highly performant.
- Assisted in a complex migration to WordPress, maintaining unique brand identities for various publications.
- Established a strong, lasting relationship with Outside Inc., contributing to numerous other projects and remaining their go-to partner for web solutions.
From transforming a static website into a responsive, mobile-first platform to architecting a multi-site setup on WordPress, our 10-year collaboration with Outside Inc. showcases innovation, adaptability, and a relationship built on trust. Discover how we’ve worked hand-in-hand with one of the leading names in endurance sports publications to create and maintain their excellent web products.
“Southleft was instrumental in helping us improve our user experience while simultaneously increasing traffic and revenue.
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Reflecting on a Decade of Innovation
Our collaboration with Outside Inc. showcases our commitment to evolving with our clients, innovating at every step, and forging relationships that last. We are proud of the work we’ve done and grateful for the trust and partnership that has been 10 years strong.