Projects / Case Study

Outside Inc: A Decade of Innovation and Partnership in Active Lifestyle Media

A partnership built on trust, creativity, and technical mastery—see how we've made a difference with Outside Inc.
Client: Outside, Inc. (formerly Mariah Media, Pocket Outdoor Media)

Services Provided

Web Design

CMS Migration

Front-End Development

Back-End Development

Ongoing Maintenance

Industry

Active Lifestyle Media

Technologies Used

Drupal

WordPress

React

Duration

Ongoing, 10+ years partnership


We Go WAY back

When Outside Magazine first reached out, their website was static and non-responsive. This was back in 2014. They needed a modern, responsive design, and a migration to a new CMS (Drupal, later WordPress). The challenge also extended to incorporating various acquired publications, each with its unique brand identity.

OutsideOnline.com category page displaying user profile menu

Building a Responsive and High-Performing Website

We embarked on a transformative journey with Outside Magazine, turning their static site into a mobile-first, responsive platform. Collaboratively with Digital Bureau, we re-platformed the site to Drupal and later to a complex multisite parent-child WordPress theming system, allowing seamless integration of multiple brands under Outside Inc.

VELO website home page design
VELO home page design – August 2023

A Successful Redesign and Ongoing Partnership

  • Successfully redesigned and migrated Outside’s site to be responsive and highly performant.
  • Assisted in a complex migration to WordPress, maintaining unique brand identities for various publications.
  • Established a strong, lasting relationship with Outside Inc., contributing to numerous other projects and remaining their go-to partner for web solutions.

A Successful Redesign and Ongoing Partnership

  • Successfully redesigned and migrated Outside’s site to be responsive and highly performant.
  • Assisted in a complex migration to WordPress, maintaining unique brand identities for various publications.
  • Established a strong, lasting relationship with Outside Inc., contributing to numerous other projects and remaining their go-to partner for web solutions.

Backpacker.com article template – August 2023

From transforming a static website into a responsive, mobile-first platform to architecting a multi-site setup on WordPress, our 10-year collaboration with Outside Inc. showcases innovation, adaptability, and a relationship built on trust. Discover how we’ve worked hand-in-hand with one of the leading names in endurance sports publications to create and maintain their excellent web products.

Southleft was instrumental in helping us improve our user experience while simultaneously increasing traffic and revenue.

Todd Hodgson
Director of Product Management, Outside Inc.
YogaJournal.com home page – August 2023

Reflecting on a Decade of Innovation

Our collaboration with Outside Inc. showcases our commitment to evolving with our clients, innovating at every step, and forging relationships that last. We are proud of the work we’ve done and grateful for the trust and partnership that has been 10 years strong.

Outside Inc. off-site at Estes Park Colorado – September 2023