Projects / Case Study

I Care If You Listen: A Modern Platform for an Award-Winning Publication

I Care If You Listen is an award-winning multimedia hub for new music and contemporary culture. The site features artist interviews, opinion pieces, album reviews, and video content that explores the intersection of art, sound, and social impact.
Client: I CARE IF YOU LISTEN

Industry

Media

Music

Nonprofit

Services

WordPress Migration

Theme Implementation

Multisite Integration

Content Modeling

Objective

Move an aging WordPress site to a secure, scalable multisite setup using Northright, while preserving content integrity and improving the editorial workflow.


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A migration that went beyond the surface

The original site was running an unsupported theme and incompatible with the latest version of PHP. The team also wanted to leave WP Engine for a more secure and stable hosting environment. We migrated I Care If You Listen to a shared WordPress multisite architecture alongside Innova and American Composers Forum, hosted on Pantheon.

A migration that went beyond the surface

The original site was running an unsupported theme and incompatible with the latest version of PHP. The team also wanted to leave WP Engine for a more secure and stable hosting environment. We migrated I Care If You Listen to a shared WordPress multisite architecture alongside Innova and American Composers Forum, hosted on Pantheon.

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Powered by Northright

We rebuilt the front end using Northright, Southleft’s in-house WordPress theme designed for performance, accessibility, and modularity. This gave the publication a fresh editorial experience and modern visual consistency across all templates.

Powered by Northright

We rebuilt the front end using Northright, Southleft’s in-house WordPress theme designed for performance, accessibility, and modularity. This gave the publication a fresh editorial experience and modern visual consistency across all templates.

Solving for Scale

With over 300 legacy users and thousands of archived posts, the migration required more than a simple export. We developed custom scripts and SQL commands to ensure that users, posts, and permissions remained intact after being moved into the shared database structure of WordPress multisite. We also migrated WordPress users to a dedicated custom post type to make managing editors more intuitive and scalable.

Results

The site launched on time and has seen significant improvements in performance and maintainability. Editors now have a cleaner, faster interface for publishing, and the new multisite setup provides a more secure and future-ready foundation.

Testimonial

Everything was so smooth. You set clear expectations, respected our nonprofit budget, and managed complex feedback diplomatically. Everyone left the experience happy, which is rare. We’re so glad we’re staying with you for ongoing maintenance.

Amanda Cook
Director of Publications

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