Projects / Case Study

Elevating Spirits: Launching a New E-commerce Experience for Liquor.com

Southleft collaborates with Big Medium and Dotdash to launch Shop.Liquor.com, a new e-commerce platform diversifying Liquor.com's revenue channels.
Client: Liquor.com by Dotdash

Services Provided Visual

Front-End Development

UX/UI Design

CMS Theming

Industry

E-commerce

Food & Beverage

Technologies Used

Partners


Image
shop.liquor.com home page

Intoxicating Objectives

In collaboration with Big Medium for UX strategy and Dotdash for content, we were tasked with the design and development of the brand new shop.liquor.com. The goal was to build a new Shopify-based e-commerce platform that could effectively support the brand’s ambitious plans.

Intoxicating Objectives

In collaboration with Big Medium for UX strategy and Dotdash for content, we were tasked with the design and development of the brand new shop.liquor.com. The goal was to build a new Shopify-based e-commerce platform that could effectively support the brand’s ambitious plans.

shop.liquor.com product landing page
Product landing page

Bottleneck Blues

Liquor.com was looking to evolve from an affiliate-link driven model, which made up a third of their revenue. They were also eager to start selling their own branded goods. This new platform was the answer to both.

Bottleneck Blues

Liquor.com was looking to evolve from an affiliate-link driven model, which made up a third of their revenue. They were also eager to start selling their own branded goods. This new platform was the answer to both.

A Spirited Approach

Given the fast-paced nature of the project, we opted for a lean and agile approach. We bypassed traditional steps like wireframing and went almost straight to in-browser design and development to ensure a speedy and effective launch.

Product detail page
Product detail page

Cheers to Success

The result was a brand-new platform that allowed Liquor.com to start diversifying their revenue streams, serving as a new digital home for their e-commerce initiatives.

Pouring Thoughts

The project was a quick, yet nuanced, sprint to the finish line. We were able to swiftly respond to the challenges, helping Liquor.com make their mark in the e-commerce landscape.